UEFA's Respect campaign for UEFA EURO 2012 was launched in Warsaw with Dutch legend Clarence Seedorf,  Italian refereeing luminary Pierluigi Collina acting as ambassadors and UEFA President Michel Platini.

"It is a great pleasure and a great honour to participate together with UEFA on such an important issue," said Seedorf. "I've always promoted positive values, and tried to act in the right way during my career. I think that Respect is exactly the word that is needed – football can be a tool to help against such  problems."

UEFA's social responsibility programme has the objective to support local communities, tackle social issues and work towards unity and respect across gender, race, religion and ability.

UEFA is also promoting the idea of Respect at UEFA EURO 2012 through a jersey-exchanging initiative in which several football luminaries – including Seedorf and Collina – are acting as campaign ambassadors. By linking Respect with swapping shirts, European football's governing body hopes to make a connection with players and fans alike, encouraging everyone to exchange jerseys as a sign of respect for diversity.

Know more about UEFA Respect Campaign at the following link:

www.Exchangeyourjersey.com