There are a number of undeniable truths that characterize the soccer world. This is a sport that is worshipped worldwide. Top players have the chance to earn dizzying wages. It is also a business rife with pitfalls and opportunists. By comparison to other professional sports, footballers are rarely looked after beyond their physical performance.

In 2006, with the same determination for success that has epitomized his football career, Seedorf selected a multi-national, talented team to create a new business enterprise. He set out to prove that what goes up does not necessarily have to come down.
Footballers often reach the end of their playing career without having thought about what awaits them next. They find themselves unprepared, and often poorly informed, when it comes to their options after retirement, which usually comes before the age of 40. Some find themselves dealing with the consequences of poor financial management, dubious company, and are abandoned by “friends” who never really were and left to make it on their own. “In the best or worst-case scenario, I knew that from my own experience, with my knowledge of how the business of football works, that I could change things,” says Clarence.

That sparkle in Clarence’s eye became ON International, a company that aims to achieve something ground-breaking in the world of football. Reflecting the very traits that Clarence shows on the pitch, guiding fellow teammates, and bringing out the best in them in order to help both individual and team achieve their goals, ON strives to provide a service through which the professional and personal growth of elite athletes and performers can be maximized.

Clarence spent the latter part of 2006 and beginning of 2007 reviewing and consolidating his business activities, in football and beyond. This meant developing a long-term career plan focusing heavily around ‘the beautiful game’, but with a strong foundation for expansion into other areas, in order to provide services for any elite athlete or entertainer. When ON International was launched in spring 2007, Seedorf himself became its first client. Since the company’s vision was shaped by his own acute sense that something was not being provided to athletes like himself, it seemed logical that he should be the first to benefit from a service crafted to facilitate his professional growth and maximize his time, exposure and investments through a coherent and personalized brand-management strategy.

ON International, like its founder, prides itself in its unique, innovative approach. It is fast moving and has a view of the entire pitch, not just the end goal. It is a company that makes a contribution to the personal and professional lives of elite athletes and entertainment talents. And its services and specialized approach towards promotion and marketing strategies have been developed to suit to the wide gamut of needs of its premier client, Clarence.
ON International is unique because of its commitment to making a difference in the lives of athletes and entertainers, who in turn also give back to not just to their professions, but to communities and corporations around the world. While it may not sound very corporate, the company genuinely cares for its own human resources, as well as for its clients: their health, happiness, personal and professional development and their overall wellbeing. ON International is also a compassionate company that employs a unique mentoring model to enable individuals and groups to achieve their goals while simultaneously nurturing their personal and professional growth and development.

Within ON International’s business and management structure, mechanisms are continually being integrated to support Champions for Children, the foundation created by Clarence in order to realize his desire to give back to the world in a concrete way.